Who Are You?Your business already has a brand, even if you don’t realize it. The question becomes whether your brand is “deliberate” (meaning you are consciously, cohesively, and consistently embodying a certain image), or “by default” (meaning your identity is being left to the eye of the beholder). There’s a simple test you can use to tell whether your brand is clear or ambiguous. Ask these three different people what it is that your business does well:
- A staff member
- A client or customer
- An acquaintance (someone who has scanned your website)
- If your brand was played by an actor, who would it be and why?
- What other brands do you appreciate and why?