And away they go!

Overview

Prestigious Del Mar has been a top entertainment destination and racetrack for decades. Part of its success is due to the powerful and persuasive PR and social programs.

The recipe for success has been ensuring that all eyes are on the track when the seven-week summer season rolls around. Working with local, regional and national outlets reinforces our message that Del Mar is the place to see and be seen. Working with influencers, as well as celebrities and top national TV programs also reinforce Del Mar as a preeminent West Coast entertainment venue.

When it comes to creating and managing compelling social feeds, we love working with Del Mar to show off the many facets and experiences of the track. You could say we get a certain level of joy providing content that makes someone take action or provides a serious case of FOMO.

And away they go!

 

2018 Results

  • 470 positive editorial placements
  • 210 media credentialed on Opening Day
  • 166 live TV segments (all coordinated by us)
  • Engagement rates 3x the industry average
What We Did
  • PR
  • Event Management
  • Social Media Management
    (Paid & Organic)
  • Influencer Programs
  • Crisis Management
  • Photography & Videography
  • Celebrity Wrangling
  • On Site TV/Film Production Liaison

The recipe for success has been ensuring that all eyes are on the track when the seven-week summer season rolls around.

The biggest party on the West Coast

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