You’re not a dish. You’re a man.
In 2017, Dr. Squatch partnered with Raindrop. The goal: to take this young but savvy D2C natural soap company with a small but loyal (verging on cult) following, and help it scale to the moon.
The first challenge: How do we get men to care about natural soap?
We started with our Brand Development process to uncover the heart of the Squatch and what customers truly resonated with. Before Raindrop, Dr. Squatch had tried a lot of different messaging and angles, but did not have a true north.
Once the brand’s personality, messaging, and mission were in line, we updated the website, developed new creative for social media ads, captured new product images and updated all of their email drip sequences.
Then came the Anchor Video. We created a 3-minute explainer made for social media, with the goal of driving top of funnel sales and engagement.
We did that…
And then some.
Starring the Finest City’s finest comedian, James Schrader, Raindrop wrote, produced, filmed, and edited one of the most viral video ads in Dr. Squatch…and YouTube…history. With over 120 million views and 100,000 shares across Youtube and Facebook.
Since 2018 we have been able to partner with Dr. Squatch to 30X their sales to over $100M in annual revenue and created content to launch Dr. Squatch hair care, toothpaste, deodorant, holiday bundles and new soap scents.
Our three-year partnership with Dr. Squatch has created a brand at the top of the D2C men’s grooming game and some of the internet’s most-watched, shared and engaged with ad content, including the No. 1 spot on YouTube’s 2020 “TrueView for Action” Advertising Leaderboard.
In 2021, Raindrop and Dr. Squatch finally reached the proverbial advertising moon, with a 30-second national spot in the Super Bowl.
Dr. Squatch is more than “advertising,” it’s edutainment. We are proud of the impact it’s had and we find many people searching, “What agency made the Dr. Squatch commercials?”
Well, it’s us! Congrats on tracking us down.
What We Did
- Brand Development
- Email Marketing
- Social Advertising
- Video Production
- Product Photography