Become a king of your shower.

Overview

You are worthy. Stop showering with the soap your mom used to buy you. Dr. Squatch is here to help.

Dr. Squatch is one of the largest subscription businesses in the men’s soap category.

Dr. Squatch came to Raindrop when they were looking to take their brand and content development to the next level.

We started by going through a Brand Development process to uncover the heart of the brand and what customers truly resonated with. Before Raindrop, Dr. Squatch had tried a lot of things, but did not have a true north for the brand.

Once the Brand Structure was established we updated the website, developed new creative for Social Media advertising, captured new product images and updated all of the email drip sequences.

Next came the Hero Video! We created a 3-minute explainer video that was built for social media with the goals of driving sales and engagement.

We nailed it! This video was a home run.

It is the highest converting ad unit in Dr. Squatch history in terms of Return on Ad Spend (ROAS) and has over 6 million views and 50,000 shares on Facebook. This is just the beginning!

What We Did
  • Brand Development
  • Email Marketing
  • Social Advertising
  • Video Production
  • Product Photography
Product Photography

Website

"Raindrop wrote, casted, and directed a video that is going viral on Facebook. In the first month it brought in over 6 million views and thousands of new customers!"

Jack Haldrup, CEO, Dr. Squatch
Product Photography

Product Photography

"Working with Raindrop has been the best single experience I've had in working with an agency since starting my company five years ago. On top of having brilliant creative minds, their team is extremely professional."

Jack Haldrup, CEO, Dr. Squatch
Email Design

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