Find Your Music.
We helped breathe new energy into San Diego’s largest arts organization.
Since beginning our work with the San Diego Symphony they have seen an average of 25% year-over-year growth in their summer series and 15% growth in their downtown series compared to an average of 1-2% year-over-year growth before Raindrop.
We reintroduced San Diegans to the Symphony and reminded them that it is a creative engine for the city and an organization worth supporting.
The two primary drivers for this momentum have been,
- The new name and imagery for the Summer Pops, which is now Bayside Summer Nights and;
- An overarching brand positioning that has brought vibrancy and growth by fostering relationship with the audience.
The newly developed tagline, “Find Your Music” has encouraged new ways of connecting patrons with exciting new experiences.
See the new Symphony materials in action.
We encourage you to check out a show this year too!
What We Did
- Ad Campaign Development
- Collateral / Brochures
- Photography & Video Production
- Social Media Advertising (Facebook/Instagram)
- Search Marketing (SEO & PPC)
- Media Planning