Overview

Business as a force for good. University of San Diego’s School of Business is committed to developing socially responsible leaders with a global mindset.

To position USD’s School of Business as the premier business school in San Diego, we refreshed the content across their website so that all landing pages matched in tone, style and consistent brand messaging. We also produced several long form blog articles to answer prospective students’ top questions while communicating the brand’s messaging. To ensure prospects were equipped with important information regarding the application process for USD’s MBA and other Master’s programs, we designed a series of email drip campaigns that strategically reached interested parties with streamlined messaging.

As over half of the University of San Diego’s graduate business school student population comes from the San Diego region, we recognized an opportunity to promote brand awareness locally through out-of-home marketing. We implemented a strategic out-of-home campaign targeting densely populated areas of San Diego through the use of billboards, bus backs and ride-share advertising.