Yard work shouldn’t be hard work.

Overview

Get ready for your to-do list to vanish!

From drills to leaf blowers, WORX versatile line of power tools and lawn and garden equipment provides users with the ability to tackle their at home projects with confidence and ease.

When WORX (Positec Tool Corporation) launched in the early 2000s, they grew rapidly in the golden era of infomercials. They became experts at branding specific tools with sticky product names and TV spots, but they still lacked overall brand recognition and personality.

WORX approached Raindrop with a goal to diversify their media and hone in their brand by building new audiences through social advertising. 

Together we started building a loyal audience around a clear new brand identity, resonating with customers on an emotional and self-expressive level, becoming the go-to power tool brand for taking on life. 

We reimagined the “infomercial” and leveraged the brand by connecting with the consumer through video to create new seasonality for products and increase overall revenue. Multiple hero videos and successful full funnel campaigns later, our creative has enabled WORX to continue to grow their audiences across multiple channels.

Whether it’s staying ahead of your to-do list or building something you’ve always dreamed of, WORX has you covered.

Don’t take our word for it, discover your next project at Worx.com.

What We Did
  • Video Production
  • Product + Lifestyle Photography
  • Media Planning & Buying
  • Social Advertising
  • Design
  • Collateral
  • Organic Social Media
Lifestyle Photography

Design

“Working with Raindrop has been the highlight of my year.”

Bragg Swain, VP of Marketing at Positec, USA
Lifestyle Photography

Photography

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