It’s true that the human attention span has become laughably short, but don’t let that lower the bar for your advertising. There is hope in video. People spend 2.6x longer on web pages with video than without, according to Wistia. That said, attention is earned, not promised. And without it, you have nothing. Your video […]
Read MoreBeautiful people making beautiful work. Raindrop is full of talented and creative characters. Just Raindrop Things is a blog series where we feature our Raindroppers. What’s your favorite brand and why? Glossier – their ads are inclusive and feature diverse women. The branding feels modern and celebrates women’s natural beauty. If you were to host your own podcast, […]
Read MoreBeautiful people making beautiful work. Raindrop is full of talented and creative characters. Just Raindrop Things is a blog series where we feature our Raindroppers. Get to know your Operations Coordinator, Kyle! What is your favorite brand and why? I have loved MiiR since their infancy. The Founder, Bryan Papé has literally set to build a vision and […]
Read MoreIn business, there’s much more riding on a first impression than the sale. The early touchpoints your brand has with someone not only drive their buying decision, but also impact the relationship going forward. In other words, first impressions last a lot longer than you think. Think of them as… Anchor Points A book called […]
Read MoreInconsistent marketing is frustrating for everyone. You, the business owner or executive, feel like your team is underperforming. They feel like they’re spinning their wheels. And don’t forget the collateral damage: your customers. They get a ton of great content from you one month…followed by radio silence the next six. There’s a simple way to […]
Read MoreWe all have that voice in the back of our minds. You know, the one that tells you all the reasons why you can’t, shouldn’t, or won’t. Not only does this voice—faint as it may be—hold you back from doing things that could be rewarding and fulfilling, it also puts the spotlight on failure rather […]
Read MoreBeautiful people making beautiful work. Raindrop is full of talented and creative characters. Just Raindrop Things is a new blog series where we feature our Raindroppers. Get to know your Jr. Brand Manager, Gabi! What’s your favorite brand and why? My favorite brand is Hydro Flask. Hydro Flask values their consumers and is committed to making a positive impact […]
Read MoreBeautiful people making beautiful work. Raindrop is full of talented and creative characters. Just Raindrop Things is a new blog series where we feature our Raindroppers. Get to know your Brand Manager, Jill! What’s your favorite brand and why? My favorite brand is Netflix. I admire their ability to create an evolving product line that is always pushing innovation […]
Read MoreWe’re feeling brand new – literally. Through the energy and excitement of a banner year in 2017, we realized it was time to define the common threads between our work, purpose, and relationships. Make no mistake, this wasn’t a soul search; we’ve known who we are all along. It was more a matter of refining […]
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