Great news for brands! Two billion users are viewing 1 billion hours of video each day on YouTube, presenting an enormous opportunity for cost-effective and highly targeted video advertising. In 2020 we had the #1 Top Performing Ad of the Year on YouTube and saw first hand how quickly it can grow brands. Now, a […]
Read MoreVideo advertising starts with gaining and keeping viewers’ attention. Remember, without their attention, you have nothing. But even when you have someone hanging on every next word or scene, it takes more to get them to physically respond to your call to action and make a purchase. Before you can expect a conversion, you have […]
Read MoreIt’s true that the human attention span has become laughably short, but don’t let that lower the bar for your advertising. There is hope in video. People spend 2.6x longer on web pages with video than without, according to Wistia. That said, attention is earned, not promised. And without it, you have nothing. Your video […]
Read MoreEvery decision you make is driven by emotion. In the book, “Never Split the Difference: Negotiating As If Your Life Depended On It,” former FBI hostage negotiator Chris Voss explains this concept and how it applies to the psychology of persuasion. Early on, he references a study of people who have damaged the part of […]
Read MoreBy: Jacques Spitzer Video content is a gold mine for advertising your brand. First, consider that digital video marketing is a $135 billion industry in the U.S. alone. Then, among the many mind-blowing statistics you’ll find in this infographic, factor in that 4.6 billion video ads are watched online each year and 40 percent of […]
Read MoreOur company has a beautifully branded pen. It’s top-quality, too…the kind that fits perfectly between your fingers and writes with complete ease. These pens cost about $7 each. That might sound like a small price, but it’s a pretty steep one in the world of writing utensils. People ask me all the time, “Why […]
Read MoreYour customers love you. If only prospects knew what those customers had to say about you, they, too, would quickly become customers. A text-only testimonial is a great way to capture kind words. A written testimonial with a photo is even better, because it shows that a real person said those kind words. A video […]
Read MoreWhen businesses first discovered the marketing potential of social media, the name of the game was to join every platform in existence. The visual effect of showing an all-around presence—even if it just meant creating a profile and leaving the account dormant—was valued over content strategy and quality. As social media evolved, its advertising appeal […]
Read MoreWhat makes a great brand? Ask any marketer this question, and you’ll likely get an impassioned response. Here at Raindrop, we’ve developed our own unique branding process that has proven successful across various industries including the arts, education, healthcare, and hospitality, to name a few. How do we create meaningful, impactful brands? Here’s a glimpse […]
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