Great news for brands! Two billion users are viewing 1 billion hours of video each day on YouTube, presenting an enormous opportunity for cost-effective and highly targeted video advertising. In 2020 we had the #1 Top Performing Ad of the Year on YouTube and saw first hand how quickly it can grow brands. Now, a […]

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Every decision you make is driven by emotion. In the book, “Never Split the Difference: Negotiating As If Your Life Depended On It,” former FBI hostage negotiator Chris Voss explains this concept and how it applies to the psychology of persuasion. Early on, he references a study of people who have damaged the part of […]

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By: Jacques Spitzer Video content is a gold mine for advertising your brand. First, consider that digital video marketing is a $135 billion industry in the U.S. alone. Then, among the many mind-blowing statistics you’ll find in this infographic, factor in that 4.6 billion video ads are watched online each year and 40 percent of […]

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  Our company has a beautifully branded pen. It’s top-quality, too…the kind that fits perfectly between your fingers and writes with complete ease. These pens cost about $7 each. That might sound like a small price, but it’s a pretty steep one in the world of writing utensils. People ask me all the time, “Why […]

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Your customers love you. If only prospects knew what those customers had to say about you, they, too, would quickly become customers. A text-only testimonial is a great way to capture kind words. A written testimonial with a photo is even better, because it shows that a real person said those kind words. A video […]

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When businesses first discovered the marketing potential of social media, the name of the game was to join every platform in existence. The visual effect of showing an all-around presence—even if it just meant creating a profile and leaving the account dormant—was valued over content strategy and quality. As social media evolved, its advertising appeal […]

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