Our company has a beautifully branded pen. It’s top-quality, too…the kind that fits perfectly between your fingers and writes with complete ease. These pens cost about $7 each. That might sound like a small price, but it’s a pretty steep one in the world of writing utensils. People ask me all the time, “Why […]

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Your customers love you. If only prospects knew what those customers had to say about you, they, too, would quickly become customers. A text-only testimonial is a great way to capture kind words. A written testimonial with a photo is even better, because it shows that a real person said those kind words. A video […]

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When businesses first discovered the marketing potential of social media, the name of the game was to join every platform in existence. The visual effect of showing an all-around presence—even if it just meant creating a profile and leaving the account dormant—was valued over content strategy and quality. As social media evolved, its advertising appeal […]

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