Every decision you make is driven by emotion. In the book, “Never Split the Difference: Negotiating As If Your Life Depended On It,” former FBI hostage negotiator Chris Voss explains this concept and how it applies to the psychology of persuasion. Early on, he references a study of people who have damaged the part of […]

Read More

By: Jacques Spitzer Video content is a gold mine for advertising your brand. First, consider that digital video marketing is a $135 billion industry in the U.S. alone. Then, among the many mind-blowing statistics you’ll find in this infographic, factor in that 4.6 billion video ads are watched online each year and 40 percent of […]

Read More

  Our company has a beautifully branded pen. It’s top-quality, too…the kind that fits perfectly between your fingers and writes with complete ease. These pens cost about $7 each. That might sound like a small price, but it’s a pretty steep one in the world of writing utensils. People ask me all the time, “Why […]

Read More

Your customers love you. If only prospects knew what those customers had to say about you, they, too, would quickly become customers. A text-only testimonial is a great way to capture kind words. A written testimonial with a photo is even better, because it shows that a real person said those kind words. A video […]

Read More

When businesses first discovered the marketing potential of social media, the name of the game was to join every platform in existence. The visual effect of showing an all-around presence—even if it just meant creating a profile and leaving the account dormant—was valued over content strategy and quality. As social media evolved, its advertising appeal […]

Read More