People Love Turkey Sandwiches: Marketing parables to take your business to the next level, authored by Jacques Spitzer.
Take your company to the next level with 28 short parables that will allow you to take inventory of your own values and leadership. Spur your next great innovation, become more self-aware in your business, refocus your messaging, or inspire new marketing tactics that connect with your audience.
“Smart, thoughtful and unconventional from one of the best minds in business.”
—Jeffrey J. Campbell, Former CEO, Burger King
“An original, poignant and fun read that encourages you to raise the bar in all aspects of leadership.”
—Nicole Bushnell, VP of Marketing, Luna Grill
“A wealth of ‘next level’ knowledge served with style and a smile.”
—Rob Thibaut, VP Brand Strategy, T S Restaurants
“A college degree’s worth of lessons on management and leadership in a short read.”
—Richard Bailey, Mayor (Coronado, CA)