Beautiful people making beautiful work. Raindrop is full of talented and creative characters. Just Raindrop Things is a blog series where we feature our Raindroppers. Get to know your Social Media Coordinator, Sophie! What’s your favorite brand and why? My favorite brand is Beautycounter. They are focused on producing non-toxic skincare and beauty products and are even working […]

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Inconsistent marketing is frustrating for everyone. You, the business owner or executive, feel like your team is underperforming. They feel like they’re spinning their wheels. And don’t forget the collateral damage: your customers. They get a ton of great content from you one month…followed by radio silence the next six. There’s a simple way to […]

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Beautiful people making beautiful work. Raindrop is full of talented and creative characters. Just Raindrop Things is a blog series where we feature our Raindroppers. Get to know your Digital Strategist, Matt! What’s your favorite brand and why? Nike – They’ve been the coolest brand my whole life. Thriving in multiple cultures & industries, they’re common denominator is […]

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Every decision you make is driven by emotion. In the book, “Never Split the Difference: Negotiating As If Your Life Depended On It,” former FBI hostage negotiator Chris Voss explains this concept and how it applies to the psychology of persuasion. Early on, he references a study of people who have damaged the part of […]

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Beautiful people making beautiful work. Raindrop is full of talented and creative characters. Just Raindrop Things is a blog series where we feature our Raindroppers. Get to know your Designer, Jenny! What’s your favorite brand and why? Southwest. As far as branding goes, I think one of the most important things is keeping your companies actions aligned with […]

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We all have that voice in the back of our minds. You know, the one that tells you all the reasons why you can’t, shouldn’t, or won’t. Not only does this voice—faint as it may be—hold you back from doing things that could be rewarding and fulfilling, it also puts the spotlight on failure rather […]

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By: Jacques Spitzer Video content is a gold mine for advertising your brand. First, consider that digital video marketing is a $135 billion industry in the U.S. alone. Then, among the many mind-blowing statistics you’ll find in this infographic, factor in that 4.6 billion video ads are watched online each year and 40 percent of […]

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Beautiful people making beautiful work. Raindrop is full of talented and creative characters. Just Raindrop Things is a new blog series where we feature our Raindroppers. Get to know your Jr. Brand Manager, Gabi! What’s your favorite brand and why? My favorite brand is Hydro Flask. Hydro Flask values their consumers and is committed to making a positive impact […]

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